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Eight Common Event Marketing Mistakes
Last week I was having dinner with David Beisel, a venture capatalist at Venrock in Cambridge. You can check out his blog here. We were discussing an annual event he hosts for some of his stakeholders...
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Owning the Show: The Art Of Building Share Of Voice
Locked in every trade show is a number. Someplace deep inside event demographics, and underneath all the hype and buzz of exhibitors, speakers and attendees you will find it. The number of people you...
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12 Twitter Tools Every Event Marketer Should Know About
Twitter has about 18 million active users, which is forecast to grow to 26 million active users in 2010. In a recent survey by Champion Exhibition Services, it was found that 54% of association event...
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Demand Generation: The Anatomy Of A Lead
I just went through an interesting exercise with one of my favorite clients. We worked together to define who, or what, is a lead. We reviewed all the usual suspects (people who provide valid contact...
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